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WhatsApp : DM

Advertising - Campaign

(2022)

ADVERTISING / FILM / 2022

WHATSAPP : DISAPPEARING MESSAGES

TO LAUNCH DISAPPEARING MESSAGES, A FEATURE THAT LET’S WHATSAPP USERS AUTOMATICALLY DELETE CHATS AFTER HOURS OR DAYS WE CREATED A SERIES OF FILMS TO SHOW THAT SOMETIMES, NOT ALL THE MESSAGES YOU SHARE ON WHATSAPP SHOULD STICK AROUND FOREVER.

UNFORTUNATELY, THE LAUNCH KEPT GETTING PUSHED BACK AND EVENTUALLY THE CAMPAIGN NEVER WENT LIVE.

 

Agency :BBDO (berlin)
creative directors : Erick Barrios Hernandez, Wolfgang Warzilek
SENIOR Art Director : Deepanjali Singh
SENIOR copywriter : Florestan Roesemann
DESIGNER: ARASH SABBAGH
director/production company : MATTHEW DILLON COHEN / anorak film berlin