BVG x NFL

ADVERTISING / campaign / 2025

BVG X NFL
HEIMSPIEL FÜR VIELFALT
(HOMEGAME FOR DIVERSITY)

BOTH THE NFL AND BVG ARE COMMITTED TO DIVERSITY AND INCLUSION, SO IT ONLY MADE SENSE THAT THEY TEAMED UP TO CREATE A LIMITED EDITION BVG X NFL JERSEY TO CELEBRATE THE NFL’S FIRST GAME IN BERLIN ON NOVEMBER 9TH, 2026.
WE WERE TASKED WITH PROMOTING THE JERSEY BEFORE THE BIG GAMEDAY.

FILM

OOH

a special bvg fan bus went around the city, making a long stop at alexanderplatz where lucky fans could win free jerseys and others could buy it in the pop-up store on the bus

Agency :serviceplan (berlin, GERMANY)
creative directors : deepanjali singh, florestan rösemann
SENIOR COPYWRITERS: DION MURAWSKI, ANNA-LENA SIMON
ART DIRECTOR: THIT VENNING
SUPPORTING TEAM: CHRISTOPHE ENDERS, ARASH SABBAGH
DIRECTOR + PHOTOGRAPHER: MURAT ASLAN / ZAUBERBERG