FORD : Mustang Mach E — Deepanjali Singh

Deepanjali Singh

ADVERTISING / CAMPAIGN / 2021

MUSTANG MACH-E : WATCH ME

Electronic music, sophistication, future - most electric car ads follow this pattern. For the electric Ford Mustang, however, it didn’t feel like the right fit.

We wanted to build on the Mustang spirit instead. The inherent attitude, nonchalance, confidence and swagger. The boldness to stare any impossibility in the eye and say: Watch Me.

And who better to deliver that spirit than Mr. James Brown?

– THE LAUNCH FILM –

– PRINT, ONLINE AND OUTDOOR STILLS –

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Agency :BBDO (berlin, GERMANY)
creative directors : Erick Barrios Hernandez, Wolfgang Warzilek
Art Directors : Deepanjali Singh, erin conboy
copywriters : Florestan Roesemann, Dara Luise Kleyer
DESIGN: MAXIM WEINSTEIN

launch film // directorS : WEAREFROMLA
PHOTOGRAPHER: TOM CRAIG

MEDIA COVERAGE : CAMPAIGN LIVE HORIZONT1 HORIZONT2 AUTOMOTIVE MARKETING W&V POPKULTUR YOUGOV PASSIONATEMARKETING CLUBEDECRIACA