ADVERTISING / campaign / 2025
OB DU’S GLAUBST ODER NICHT
(WHETHER YOU BELIEVE IT OR NOT)
IN MANY PLACES, A GREAT DEAL IS A CAUSE FOR CELEBRATION BUT IN GERMANY, IT’S A CAUSE FOR CONCERN WHERE THE IMMEDIATE THOUGHT AFTER SEEING A LOW PRICE ISN’T ‘HOW MUCH CAN I SAVE?’ BUT RATHER ‘WHAT’S WRONG WITH IT?’
WITH THE INTRODUCTION OF THE AD TIER SUBSCRIPTION THAT COSTS ONLY €4,99, WE HAD TO DO SOMETHING TO ADDRESS THE SKEPTICS: BECAUSE WHETHER THEY CHOOSE TO BELIEVE IT OR NOT, FACT IS: YES, YOU CAN NOW GET ALL OF THE HIGH QUALITY ENTERTAINMENT THAT NETFLIX HAS TO OFFER FOR €4,99
FILM:‘PLEASE HOLD’
FILM:‘EASMAS’
FILM:‘SIDE HUSTLE’
CAMPAIGN ACTIVATION // DÖNER ZUM ‘NETFLIX-PREIS’
We wantED to really drive home the price point of 4,99€ and have it stuck in people’s minds. That’s why we price-matched it to the German gold-standard:
the Döner.
from oct 30th-nov 2nd 2025, we collaborated with twelve local iconic Döner places in Berlin, Hamburg, Frankfurt and Cologne.
since it was only available for a short amount of time, we teamed up with local radio stations and influencers to raffle out 12 goodie bags – including a voucher for a 3-months Netflix subscription, a limited edition t-shirt.
They also won a ‘Döner Card’ that would give them access to an additional thirty Döners at the Netflix-Preis. This way in the following 6 months they can still enjoy a Döner for € 4.99 waaay after the official promotion has ended.
