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DATEV : Carry On

Advertising - Film

(2026)

ADVERTISING / FILM / 2026

DATEV : CARRY ON

Securing business succession has become a critical pressure point for small and medium-sized enterprises in germany—putting long-term stability, jobs, and legacy at risk. For DATEV, this challenge sits at the heart of its core audience.

OUR FILM FOLLOWS THE PERSONAL JOURNEY OF SUCCESSION in one such family owned business: CAPTURING THE EMOTIONAL WEIGHT OF LETTING GO, STEPPING UP AND CARRYING FORTH A new LEGACY.

WE POSITIONED DATEV NOT JUST AS A TECH PROVIDER BUT A TRUSTED PARTNER DURING THE MOST CRUCIAL MOMENTS OF TRANSFORMATION.

 

Agency :SERVICEPLAN (berlin & NUREMBERG)
CHIEF CREATIVE OFFICER: TILL DIESTEL
creative directors : DEEPANJALI SINGH, FLORESTAN ROESEMANN
SCRIPT: DEEPANJALI SINGH, FLORESTAN ROESEMANN
director/production company : FABIAN MÖHRKE / SERVICEPLAN MAKE