rc-01.jpg

GERMAN RED CROSS

ADVERTISING - APP

(2012)

An initiative to get people under the age of 30 to regularly donate blood by converting their donated blood into digital currency with which they can buy limited edition items created by well known brands and designers in collaboration with the German Red Cross

 
 
 
 
 

Agency : Plan.Net ; Serviceplan (Munich)
Instructor : Cornelia Blasy Steiner
Concept : Deepanjali Singh
Art + Copy : Deepanjali Singh