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Lakmé Fashion Week Winter Festive '16

Advertising - Social Media

(2016)

ADVERTISING / SOCIAL MEDIA / 2016

LAKMÉ FASHION WEEK WINTER FESTIVE '16

 

LaKmÉ, owned by hindustan unilever, is ranked number 1 among cosmetics brands in india. they are the title sponsor for the bi-annual LAKMÉ fashion week, held in mumbai.

a command center was set up at the venue and social media content was created in real time based on the latest makeup trends from the runway.

audiences were directed to the LAKMÉ brandstorewhere the brand reported a 3100% increase in sales over the 6 day period.

 

Trend Alert: Ombré Shimmer Eyes from the #ManishMalhotra show at #LakmeFashionWeek!

A photo posted by Lakmé (@lakmeindia) on

Try and buy trends from Lakmé Fashion Week Winter Festive '16 #StrobeAndShine

A video posted by Lakmé (@lakmeindia) on

Agency : The Glitch (Mumbai, India)
Creative Director : Sunetro Lahiri
Art Director : Deepanjali Singh
Designers : Trupti Pendharkar, Spenta Wadia
Copywriters : Divee Mankar, Aditi Singh, Shalini Bisani