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German Red Cross : Red League

Advertising / Mobile

German Red Cross

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advertising / app / 2012

german red cross : red league

 

An initiative to get people under the age of 30 to regularly donate blood by converting their donated blood into digital currency with which they can buy limited edition items created by well known brands and designers in collaboration with the German Red Cross.

 

Agency : Plan.Net (Munich, germany)
Instructor : Cornelia Blasy Steiner
Concept : Deepanjali Singh
Art + Copy : Deepanjali Singh